Brand Purpose:

At the heart of our work is a brand audit that helps uncover the brand’s purpose and unlock powerful performance. In this process, we identify opportunities for growth as well as the blind spots that restrict the brand’s performance. We then identify and brief experts and work with them to take the required action to strengthen the brand’s functioning. We work on both short term projects and long term engagements.

CSR & Branding:

We help companies align their CSR with their brand in a way that works for society and brand. We understand the many brand nuances of different approaches to CSR. At Purposeful Brands, we support clients from program conceptualisation to identifying and briefing partners, communication and evaluation. Kartik ran India’s first and only study on consumer perceptions towards CSR.

Strategic Marketing & Communication Consulting:

We offer strategic marketing and communication consulting for clients who want inputs independent of brand purpose. Kartik has extensive experience working on strategic B2B marketing and communication projects including MNC entry strategy, inputs for the Government of India’s 5 year plans, thought leadership for corporates, etc.

We have demonstrated high levels of insight and delivery that have been appreciated by clients.

Clients

BFW Bharat Fritz Werner (BFW) is a 56 year old manufacturing company into the creation of machine tools. Purposeful Brands helped BFW identify its purpose and use it as a means of creating powerful differentiation. Our holistic approach enhanced the brand’s core, strengthened its reputation and enabled the brand to take a thought leadership stance.

Xpheno A recruitment services start-up. Kartik examined the competitive and commoditised market of recruitment solutions and identified a powerful purpose that differentiated the brand and redefined the business model.

Testimonials

Kartik has provided us with a very sound, strategic perspective of the BFW brand. He helped us identify our purpose and the key drivers of value that shape the brand. His holistic view of the brand provides a clear direction for action and results.

Ravi Raghavan,
CEO & MD, Bharat Fritz Werner

In the 4 years that we’ve worked with Kartik, we’ve always found his inputs to be very insightful and valuable.

Praful Shende,
Chief Sales & Marketing Officer, Bharat Fritz Werner (BFW)

Kartik made us verbalize our purpose and gave flight to our thinking that without "Purpose" our business plans and customer experience would be flawed. In the few months he took to articulate a suggestive purpose for Xpheno, Kartik demonstrated professionalism, intent and sincerity. The 4-month consulting exercise he did for Xpheno has given us new wings to think and craft our purpose into action. Kartik's commitment to customers goes beyond the assignment period. He follows up on our execution of his recommendations and is keen that we live the purpose he worked hard for.

Kamal Karanth,
co-founder Xpheno Pvt Ltd.

I was referred to Kartik by a colleague at a time my company, a startup, Xpheno were looking for help with our branding. Kartik introduced his unique and comprehensive approach to creating a differentiation which made a lot of sense to us and we immediately signed up to work with Purposeful Brands.

Anil Kumar Ethanur,
co-founder Xpheno Pvt Ltd.