Kartikeya Kompella
Kartik is the Founder of Purposeful Brands. One of the first brand consultants in Asia, he is one of the first people in the world to drive the conversation on Brand Purpose. Kartik has engaged with global experts on branding in India and abroad for over two decades and has 2 internationally acclaimed books on branding to his name. Kartik has had a rich and varied career in marketing, branding and communication.
All of these experiences (especially those of creating 4 books on branding) helped him develop a unique perspective of branding as a driver of extraordinary performance and growth. To know more about his career, please refer to his Linkedin profile
Books
Applying the Branding Iron: Based on a set of articles Kartik had written for Interbrand’s website brandchannel.com as well as some other international sites, this book was written in 2004.
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Building Brands Building Meaning: This too was based on some of Kartik’s international articles based in the early 2000’s. The book’s premise was that brand building is all about the meaning that the brand creates for itself and that this meaning in turn impacts the financial valuation of the brand.
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Anthologies:
Kartik is a big believer in the power of collaboration. He is always on the lookout to engage powerful thinkers to create books that deliver exceptional value for time and money.
The Definitive Book of Branding:
One of the most comprehensive books on branding to date, this book was created with contributions from some of the best known names in branding globally. It covers diverse topics from innovation to authenticity; from community to brand meaning. Endorsed by academics (Harvard, LBS, Darden, INSEAD) and practitioners (Unilever, Mondelez, McCann) alike, this book has won international acclaim. The Chinese edition was launched in 2017.
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The Brand Challenge:
Written with contributions from sector-specific global brand experts, this book looks at the requirements for branding success in different categories. It explains how challenging category norms can lead to success.
This book has been endorsed by academics (Harvard, Wharton, Tuck) and practitioners (Publicis, Mondelez. O&M). The Brand Challenge was published by Kogan Page of UK. The Chinese edition was launched in 2018.
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What’s Changed:
For any practitioner of branding, the events of liberalisation and their impact on different areas of our lives is always fascinating. The book follows aspects close to the hearts of Indians and how they changed due to liberalisation. As cricket, TV, advertising, Bollywood, shopping changed so did our lives and experts on these topics share their views on this phenomenon in ‘What’s Changed’. Harsha Bhogle, Rama Bijapurkar, Rohini Nilekani, Siddharth Roy Kapur, Subhash Chandra and many more eminent authors contributed their wisdom. The book was launched by Penguin Random House in 2016, the year that marked 25 years of liberalisation in India.
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Marketing Wisdom:
Marketing Wisdom is a quick and easy to read book on marketing that features chapters written by authors of great marketing concepts from Kotler to Don Peppers & Martha Rogers.
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Novel
Kartik’s debut novel ‘A Pitch For Love’ has just hit the stands.
Speaking
Kartik has spoken on diverse topics ranging from Branding to Loyalty Programs to CSR at various conferences in Athens, Ho Chi Minh, Manila, Ukraine, Delhi, Bangalore and Mumbai. He has spoken twice at the prestigious European Society for Opinion and Market Research (ESOMAR) and was nominated for the John & Mary Goodyear award for Excellence in International Market Research in 2001. He is a regular speaker at CII on the importance of Brand Purpose.
Kartik can be reached for speaking assignments at kartik (at) purposefulbrands.in