Purpose Drives Growth
Have you noticed that some companies keep launching new products but don't really grow while others make rampant progress with just a few distantly spaced launches? Seems a bit strange, doesn't it?
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CSR can change brand perceptions
There's a saying that rules make the game. Take one day cricket. We've seen the game move from 60 overs to 50 overs, from one set of power play overs to three set of power play overs. Every change in the rules changes the game.
Read More at Economic TimesGarage Start-ups with a Purpose
What makes some start-ups go on to achieve enormous success while others fail? Some start-ups just seems to enjoy enormous success while other better placed companies flounder. Doesn't seem fair, does it?
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CSR can help balance
business & responsbility
Cause-related branding is a means of doing CSR in a manner that works for the brand and for the society, creating a win-win situation for both business and society.
Read More at Business Today