Services
brand audit
At the heart of our work is a brand audit that helps uncover the brand’s purpose and unlock powerful performance. In this process, we identify opportunities for growth as well as the blind spots that restrict the brand’s performance. We then identify and brief experts and work with them to take the required action to strengthen the brand’s functioning. We work on both short term projects and long term engagements.
marketing &
communication
We offer strategic marketing and communication consulting for clients who want inputs independent of brand purpose. Kartik has extensive experience working on strategic B2B marketing and communication projects including MNC entry strategy, inputs for the Government of India’s 5 year plans, thought leadership for corporates, etc.
CSR &
branding
We help companies align their CSR with their brand in a way that works for society and brand. We understand the many brand nuances of different approaches to CSR. At Purposeful Brands, we support clients from program conceptualisation to identifying and briefing partners, communication and evaluation. Kartik ran India’s first and only study on consumer perceptions towards CSR.
About
Purposeful Brands
At Purposeful Brands, we believe that you cannot build a billion dollar company from a garage by doing what everyone else does. You need to blaze your own trail. Brand purpose is the proven ‘unconventional’ route to powerful business results - the ‘secret sauce’ that drives performance. Brands that have a clear purpose and are supported by a solid structure can deliver dramatic performance and growth consistently, as a matter of design.
About
kartikeya kompella
Kartik is the Founder of Purposeful Brands. One of the first brand consultants in Asia, he is one of the first people in the world to drive the conversation on Brand Purpose. Kartik has engaged with global experts on branding in India and abroad for over two decades and has 2 internationally acclaimed books on branding to his name.
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Articles
Garage Start-ups with a Purpose
What makes some startups go on to achieve enormous success while others fail? Some starups just sem to enjoy enormous success while other better placed companies flounder.
Read MorePurpose Drives Growth
Have you noticed that some companies keep launching new new products but don't really grow while others make rampant progress with just a few distantly spaced launches? it hasn't got anything to do with luck - there is a special orientation that makes a difference.
Read MoreTestimonials
"Kartik actually made us verbalize our purpose and gave flight to our thinking that without "Purpose" our business plans and customer experience would be flawed. In the few months, he took to articulate a suggestive purpose for Xpheno Kartik showed intent and sincerity."
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